• Login
  • Register
Speedcafe.com
  • HOME
  • NEWS
  • PODS
  • PHOTOS
  • RESULTS
  • NETWORK 100
No Result
View All Result
  • SUPERCARS
  • F1
  • MOTOGP
  • NASCAR
  • INDYCAR
  • GT & ENDURANCE
  • KARTING
  • RALLY
  • SPEEDWAY
  • JOBS
  • HOME
  • NEWS
  • PODS
  • PHOTOS
  • RESULTS
  • NETWORK 100
No Result
View All Result
  • Feed
  • Calendar
  • Results
  • Photos
  • Podcasts
  • Shop
Speedcafe.com
  • Supercars
  • F1
  • NASCAR
  • IndyCar
  • GT & Endurance
  • Karting
  • Bikes
  • Rally
  • Speedway
Home F1

New Haas boss: Steiner ‘a very different person’ to me

New Haas team principal Ayao Komatsu is adamant he has no intention of trying to be a direct replacement for Guenther Steiner.

Ian Parkes
Ian Parkes
18 Jan 2024
Ian Parkes
//
18 Jan 2024
// F1
A A
0
New Haas boss: Steiner ‘a very different person’ to me
New Haas team principal Ayao Komatsu has vowed to maximise what he has at present. Image: Russell Batchelor/XPB

Ayao Komatsu has replaced Guenther Steiner as team principal at Haas

Ayao Komatsu has replaced Guenther Steiner as team principal at Haas. Image: Russell Batchelor/XPB

Former director of engineering Komatsu stepped up to his new role last week after team owner Gene Haas opted to axe Steiner, informing the Italian during a phone call between Christmas and New Year that his contract would not be renewed.

After finishing at the bottom of the constructors’ standings last season, Haas opted for Komatsu in a bid to make his team technical-focused, steering away from what he saw as Steiner’s more “human-type approach to everything”.

Steiner was undoubtedly a larger-than-life character, enhanced by the unintended development of a cult following due to his outspoken appearances on the Netflix reality show ‘Drive to Survive’.

Komatsu insists he is very different, and will endeavour to lead the team his way, rather than as a direct follow-on from Steiner’s 10-year reign.

“Of course, I’m not trying to be Guenther Steiner,” said Komatsu, speaking to a small group of select media. “He’s a very different person.

“Honestly, we got on, really, really well. We respect each other, we respect each other’s positions and job roles during work and off work as well.

“We used to go to dinner quite a lot as well over a race weekend, not to talk about work but because we got on pretty well.

“But I’m not here to replace Guenther Steiner as a character. He’s a very different character, as you know, and he has very different strengths and weaknesses from me.

“I’m not trying to be someone else and Gene knows that. If Gene wanted a Guenther Steiner replacement in that way, he would have appointed somebody else.

“So I understand that Gene wants something different, and I will try to be the best version of myself rather than trying to be somebody else.”

Komatsu has made clear to Haas that he intends to focus on his own skillset rather than attempting to add other strings to the bow of a team principal which some of his peers have been adept at doing over the years.

The 47-year-old Japanese feels it is not worth attempting to be something he is not, although concedes the soon-to-be-appointed chief operating officer is required.

“When I was given this opportunity I made it clear to Gene, ‘You know my expertise. There’s no point in me trying to focus on the marketing side and trying to get sponsorship because that’s not where my skillset is’,” said Komatsu.

“I need someone else who is an expert in that area to run it, then I can focus on the technical side, trying to get an organisation where we can improve the technical side of the team.

“Of course, this team means a lot to me because I have been here since day one. I know the potential this team has.

“So in certain areas, I can see ‘Oh, maybe you can look at doing things differently’ etcetera. In that sense, we’re not short of ideas. There are plenty of areas that we can take a look at to improve the team.”

Whilst Komatsu concedes that “not having a COO at this minute is not slowing us down”, he added: “But if you are looking at going forward, we clearly need one and this person needs to be running that area coherently.

“But it’s better to get the correct person than rush it and then settle for something you are not so sure about.”

On track, Komatsu has confirmed the team’s new car, the VF-24, will undergo two shakedowns, initially breaking cover at Silverstone on February 11 before running again in Bahrain on February 19, two days before the start of the sole test at the Sakhir International Circuit on February 21-23.

It is likely Haas will unveil its new livery before the Silverstone shakedown.

Tags: ayao komatsuf1guenther steinerhaas

Discussion about this post

[postcode_search_form]

Latest from Torquecafe

McMurtry Spéirling Pure revealed as ‘affordable’ way to reach F1 speeds

03 July 2026

Australian car sales records tumble as Tesla edges into Holden territory

03 July 2026

Latest Podcasts

PODCAST: Grassroots Racing #86, Winton Festival of Speed preview

02 July 2026

PODCAST: Austria F1, Dutch MotoGP & more

30 June 2026

Related Articles

Fred Vasseur looking serious

Vasseur fires back over Wolff ‘cheating’ claim

F1
9 hours ago
F1
0
Max Verstappen looking not impressed

‘Look like kids and clowns’: Verstappen mocks Lego F1 parade

F1
9 hours ago
F1
0

Platinum Partners

Latest & Trending News

The NASCAR Classic field at Le Mans. Image: Supplied

Huge NASCAR Classic fleet takes on Le Mans

NASCAR
4 July 2026
NASCAR
0
Fred Vasseur looking serious

Vasseur fires back over Wolff ‘cheating’ claim

F1
4 July 2026
F1
0
Max Verstappen looking not impressed

‘Look like kids and clowns’: Verstappen mocks Lego F1 parade

F1
4 July 2026
F1
0
Liam Lawson in the Racing Bulls

Lawson downplays hopes of British GP sprint points

F1
4 July 2026
F1
0
Oscar Piastri looking blank

Piastri admits McLaren looks ‘pretty slow’ in Britain

F1
4 July 2026
F1
0
Lewis Hamilton celebrating

Hamilton pips Antonelli to British GP sprint pole

F1
4 July 2026
F1
0

Supercheap Auto

Weekly Poll presented by Michelin

POLL: Are Supercars’ heat rules good enough?

Past Polls Vote now Results
Weekly Poll presented by Michelin
2026 Supercars Championship WINS POLES PTS
1
Broc Feeney
Red Bull Ampol Racing
88 4 3 1390
2
Matthew Payne
Penrite Racing
19 2 3 1375
3
Cam Waters
Monster Castrol Racing
6 1 2 1206
4
Brodie Kostecki
Shell V-Power Racing Team
17 5 4 1187
5
Kai Allen
Penrite Racing
26 2 0 1171
2026 Formula 1 Championship WINS POLES PTS
1
Kimi Antonelli
Mercedes
12 5 4 171
2
George Russell
Mercedes
63 2 4 131
3
Lewis Hamilton
Ferrari
44 1 0 125
4
Oscar Piastri
McLaren
81 0 0 80
5
Lando Norris
McLaren
1 0 0 79
ADVERTISEMENT
[instagram-feed feed=2]
Support the partners that support Speedcafe
R & J Batteries Mobil 1 Supercheap Auto Michelin
Meguiars Coates KTM ACDelco PPQ
AASA Authentic Collectables Nueva Fastly Motorsport Australia
Green and white "speedcafe." logo on a black background, conveying a racing theme.
Speedcafe.com has been established to provide a daily motorsport news service to the industry and fans in Australia and internationally.
Follow Us

Categories

SUPERCARS

F1

NASCAR

INDYCAR

GT

MOTOGP

PHOTOS

TV

PODS

Platinum Partners

R&J BATTERIES
MOBIL1
SUPERCHEAP AUTO
ACDELCO

MICHELIN
MEGUIARS

COATES

Newsletter

Subscribe to our daily newsletter, the best way to get your news first, fast and free!

Thank you!

You have successfully joined our subscriber list.

Your daily racing fix - Newsletter

Subscribe to our daily and breaking newsletter for all the latest news delivered direct to your box

SUBSCRIBE
Follow Us

Categories

SUPERCARS

F1

NASCAR

INDYCAR

GT

MOTOGP

PHOTOS

TV

PODS

Platinum Partners

R&J BATTERIES
MOBIL1
SUPERCHEAP AUTO
ACDELCO

MICHELIN
MEGUIARS

COATES

Green and white "speedcafe." logo on a black background, conveying a racing theme.

Copyright © 2026 Speedcafe.com. This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Our Team /  Advertise with us / Comments Policy / Privacy Policy /

No Result
View All Result
  • News
  • Calendar
  • Results
  • Event guides
  • Podcasts
  • Shop
  • Photos
  • Videos
  • Contact Us
  • Advertise
  • Network 100

Copyright © 2025 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Calendar
  • Results
  • Event guides
  • Podcasts
  • Shop
  • Photos
  • Videos
  • Contact Us
  • Advertise
  • Network 100

Copyright © 2025 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Sign Up For Our Newsletter

Subscribe to our mailing list to receives daily updates direct to your inbox!

[mailpoet_form id=”28″]